CSR in the Fast Food Industry

CSR in the Fast Food Industry All organizations have different devinitions between CSR (corporate social responsibility Coporation), but significant similarity with them.  Mallen Baker on the definition of CSR is that as companies manage business processes to produce an overall positive impact on society.  Ãƒâ€šÃ‚   Consider the following example:   The companys two aspects of their activities.   1.  Quality control both in terms of people and processes (inner circle).   2.  Nature of much of its impact on society in various fields.   Other definitions   World Business Council for Sustainable Development in its publication Building Business Sense Lord Holme and Richard Watts, use the following definition.  Social responsibility is the continuing commitment of businesses to behave ethically and contribute to economic development, improving quality of life for employees and their families and local communities and society as a whole   In the same report was evidence of different ideas about what ought to be made from many different companies around the world.  Definitions as varied as COP on capacity building for sustainable livelihoods. It respects cultural differences and find business opportunities in the development of skills of workers, communities and governments of Ghana, on CSR in the company to give back to society from the Philippines.   On the other hand, the European Commission guarantees its rate on the two definitions in one: the concept that companies voluntarily decide to better society and cleaner environment, a concept that corporate social and environmental issues, to promote their business. In their interaction with stakeholders  voluntary basis.    When we checked back every one of them, they agreed that the definition is currently focused on the impact, as the economic base.  Some go farther than others, to predict how many companies operate a green light for the operation of their own influence on the topography, especially outside the home, help in achieving the goals of society as a whole.  There is a significant difference, when many entrepreneurs believe that their companies are ill-prepared to pursue social objectives of incubators and activists argue that society is not democratic authenticity to take such a role.  This is particularly the discussion will continue.   Introduction Mcdonads   1954, the supplier of machinery fifty-two seen milkshake diner in San Bernardino, Calif., and saw a huge new industry: fast food.  In what will be his golden years, showed Raymond Kroc, the founder and builder of the corporation McDonalds, The advance of industry, for example, no less capable than Henry Ford, who revolutionized the American restaurant industry rules magnificent production of hamburgers, French fries French and milkshakes.  Bought developing complex operating system and delivery, he assured that customers bought French fries in terms of Topeka to New York will be.  This consistency makes the brand of McDonalds, which defined the American fast-food restaurants.   McDonalds mission   McDonalds is a mission that is the preferred place for our clients, and inspiration to people who eat the joy of each client unsurpassed quality, service, cleanliness and value every time   We invite you to become part of this winning team and give you the opportunity to provide a family with the smiles grow on behalf of millions of people every day   Introduction KFC   The company was founded as Kentucky Fried Chicken, Colonel Harland Sanders founded in 1952, when the idea of KFC fried chicken dates back to 1930.  The Company has adopted an abbreviated form of his name, KFC, in 1991 [2].  Since April 2007 the company began with its original name Kentucky Fried Chicken again its signage, packaging and advertising in the U.S. through a new corporate rebranding, [3] [4] and the new restaurants will be transformed into a new logo and name while older stores will continue to use 1980  signs.  The company also uses the abbreviation KFC freely used in its advertising.  International company is still known as KFC.   Update on KFC   Analysis of the situation, we have analyzed the situation in the market that KFC faces in terms of company / product, competition and consumers.  We have presented our own ideas for which we have seen, placed trends or patterns.  Further, we must understand, a survey for students on the market.  We focused on the perception of health for consumers KFC, its products, competitors and competing products.  Then we have our first series of groups plan to investigate the projections should   CSR ANALYSIS Carol and models Sethi   Model of Carroll and Sethi the first models of social responsibility   With regard to Sethi (1975), Tri-State model the behavior of companies that he created are classified as social power.  The three countries conduct of companies based on:   Constraint) social   b) social responsibility   c) public awareness   Sethi The second condition requires companies to recognize the movements and, in response to the expectations of society.  The third assertion of claims that the company develops the competence to work effectively with stakeholders and specific action on their issues and concerns are growing.  Sethi also emphasized the cultural and temporal dependence of corporate responsibility and the importance of sound management and classification for easy measuring and evaluating progress.   Model-based Carroll Sethi (1979) model, which includes the following four categories of corporate responsibility in reducing the degree of importance is proposed:   a) To be economically viable;   b) legal to obey the law;   c) do what is moral and just and equitable without interference;   d) discretionary / philanthropic good corporate citizen.   In 1991, Carrolls model of CSR as a pyramid, and suggested that, although the mechanisms are not mutually exclusive, it allows the manager to see that with different types of linkages in constant fear of others.   CSR   Disclaimer   liability related to obey the laws and regulations   Civil rights: the rights and responsibilities of individuals and organizations   Criminal law: no special measures to break and the imposition of fines and / or imprisonment as punishment for the law   ethical responsibility   Behavior and actions planned or approved by the members of the organization and the community and society.   Standards, norms and expectations, which reproduce the interests of key stakeholders   economic responsibility   How much resources are allocated for the production of goods and services in the social   Do you think that consumers favor socially responsible companies, or are they more in love with the greatest profit of the company?   à ¿Ãƒâ€šÃ‚   Corporate social responsibility at McDonalds   McDonalds Value   Our values are represented in the QSC V.  For good quality services to customers.Do you have a clean environment, while the customer enjoys the meal.  The value of food does each customer smiling.   Values   We are customer satisfaction in the heart of what we do   We are committed to our employees   We believe in the McDonalds   We conduct our business ethically   We provide our communities   We grow our business profitable   We strive to constantly improve   Apply the model of CSR at McDonalds   This process shows that McDonalds made and its suppliers to continually improve our service to sustainable development. We have dozens of green laboratory , which is in development and testing of environmental innovation, to share in the society and the scale where it makes sense  said Bob Langert, vice president of corporate social responsibility. At the same time to take our suppliers ingenuity to help us, our vision of a global sustainable supply chain development best practice in everything from employee well-being, climate change and energy for animals. All of these events  very good for our business and the world in which we operate.    The best examples of sustainable supply chain include:   Taming the wind: In the UK, supplier of McDonalds McCain Food turbines storm in a French fry plant to supply up to 60 percent of annual electricity consumption in the operation of the facility per year, reducing emissions 10.000 tonnes of CO2 in 2009.  If the plant does not work, the world power in the national network for sale.   The energy of potatoes: In Austria, a provider of McDonalds, and fresh frozen solid by-product of potato and turn it into gas, and the remainder of the process for farmers who use them delivered as a natural fertilizer.  The plant produces about 6 GWh of energy per year, and 2000 homes with electricity and saves 30 percent of electricity on the spot.   CSR KFC   Researchers Colonel   make KFC Colonel Scholars Program  © is to visit for high school graduates to consumption, strong endurance, financial needs and the upper stage at an accredited educational institution in the country and live where they want.   KFC Colonel Scholars program is designed for you to succeed your dreams and aspirations, and perseverance.  This program is for seniors who visit the state schools are represented in the state or university.  Students who meet the criteria can apply online to become a KFC Colonel Scholar.  Students for this scholarship are selected to participate receive up to $ 20.000 to a bachelors degree.   Social diversity   For us, diversity is not a goal a lifestyle and way of doing business.  Everyone can and does make a difference in our organization.  One of our principles HWWT2 believe in all people emphasizes the importance of actively seeking diversity in others and believe everyone has the potential to make a difference, training and support for the development of each person to make their full capacity.  This adds perspective and depth of what we do.  We also found that the various teams is to solve it, all the services our customers more efficiently and creates a rich culture for us all to enjoy.   Code of Conduct   YUM!  Brands, Inc (Yum) agrees to act in its business in the ethical, legal and social responsibility.  To ensure compliance with all laws and ethical business practices, Yum this Code of Conduct adopted by providers (the Code) for U.S. suppliers Yum (Suppliers).   Compliance with Laws and Regulations   Providers must comply with all laws, codes or regulations, including, without limitation, all applicable local, state or federal laws regarding wages and benefits, accidents, working hours, equal opportunity, worker and product safety.  Yum also expects that vendors in accordance with the standards of their practice in the industry.   Packaging and the Environment   KFC also for the environment, we focus on our food and our customers.  Learn more about the steps we have made in our environmental footprint and improving plans to reduce the front.   Program for Animal   Yum!  Brands, parent company of KFC, it was committed to humane treatment of animals.   YumBrands owns a restaurant, which by itself does not raise or transport animals.However, as the main purchaser of food, we have the opportunity and obligation to the way animals supplied to us will be considered influence.  We take this very seriously and we are monitoring our suppliers, the question is regulated in order to identify suppliers using humane procedures for the care and treatment of animals they supply to us.Accordingly, it is our goal, but not with suppliers who share our high standards to maintain our commitment to the welfare of animals involved transaction.   Position in modern society   McDonalds in the UK   McDonalds is the largest catering company in the world.  The company sees itself as the leading global food distribution.  With more than 30.000 restaurants every day, more than 47 million people in 121 countries, it is difficult to argue!  In 1974, McDonalds opened its first restaurant in the United Kingdom.  As at 31 December 2001, operates McDonalds and its franchisees in 1184 restaurants in the UK.   KFC in the United Kingdom   Current market situation KFC   KFC, a restaurant in the worlds leading chicken, it was up to 9000 jobs in the UK, Ã…â€Å"150-OE100E dollars invested in their field, which is to monitor the opening 200 new stores -300.   In the next three to five years will create up to 9000 new jobs KFC across the country with special emphasis on the north of England and South Wales.  New jobs will be several opportunities for people of all ages and abilities cooks Manager.   Customers tend to choose a restaurant, they eat less, depending on the quality, speed and variety of elements.  KFC customers are very price sensitive and go elsewhere if it is not necessary to find a value price.  You can also people who want to be served quickly and will be characterized by the restaurant as soon as possible.   Market share   KFC has a long history and recognize the best mark in the chicken with more than 50% market share.  It is difficult for companies like Sub, McDonalds, Chicken Planet, Dixie, or those at the fast food market in force.   With more than 50% market share in the KFC fast-food industry is recognized worldwide and global sales for many years in Pakistan and gain market share in the philosophy of Pakistan takes the field.   Conclusion   Depending on the outcome of this appointment, I can conclude its better than KFC in the UK based McDonalds.  Increased range of products.  To include more variety to choose from, more deserts, and other items such as pizza McPuff.  It should continue to provide better service and faster.  With the lower supply chain costs are so that they contribute to cost reduction.   MCD is ready to extend its Happy Meal choices to win and retain customers, and may also McCafees introduction of gourmet and specialty coffees and other drinks and other foods such as cakes, cookies, etc.  in the existing McDonalds.  Focus training on gifts for all the young generations, children, especially older people who are totally new concept. MCD should Shares offered during the festival. You should increase the space for spaces birthday and to try to college festival sponsor.   After analyzing the marketing mix from McDonalds, it is clear that the company, as a global, ie  combination of elements of globalization and internationalization can be described.  McDonalds have achieved this by applying the principle think globally, act locally  

Admission essay for a postgraduate in fashion marketing

As soon as I completed my undergraduate course, I realized that my future career would be in fashion, even though my education was in tourism management.Today, looking back at a extensive experience I accumulated in the field, I feel that time has come for me to improve my educational background so that my theoretical knowledge matched my practical skills. I am confident that gaining a postgraduate education in Fashion Marketing will open my eyes to new exciting opportunities for my business.My path in the fashion industry began right after graduation when I went to Italy to study art history and photography. I took up a franchise in my own country, an endeavour that started out as a hobby, as a tribute to my long-term love of fashion and design, but soon it turned into my vocation. My flair for good design, a good understanding of the industry, and a passionate love for what I was doing helped me open two stores of my own within a short time. Our company holds the Franchise Havaiana s Brazilians sandals in Ecuador, represented by 60 points of sale all over the country.In the process of strenuous work directed at business growth, I realized that I also wanted to leverage my entrepreneurship skills and abilities to improve the life of our community. With this purpose in mind, I joined the ranks of the local Chamber of Commerce.At the time, this is the job that enables me to make a difference in the life of people around me through initiating a host of projects and meeting with other businessmen in an effort to make conditions for business improve in the area. After two years of my engagement in the chamber, I can look back at a number of successful projects including training courses, seminars, and effort to improve the process of cloth imports in Ecuador.My entrepreneurial experience, the fact that I own two companies at the age of 22, and my participation in the Chamber of Commerce gave one popular Ecuadorian magazine grounds to nominate me for the â€Å"Woman of the Year† award. Although I did not win this highly competitive award, I did enjoy giving interviews and teaching other women how to run their own business.Now that I have ascertained that fashion business can become the cause of my life, I am eager to complement my practical experience with theoretical foundations. Since my first degree is in Tourism Management, I believe that my professional knowledge will be seriously augmented by courses specifically related to fashion and marketing in particular. Knowing how to best market fashion products to diverse target groups, I will be able to make a greater contribution to the fashion industry and grow my business at an accelerated rate.The reason for my choice of the program was its excellent reputation in professional circles. Another important factor was the London location. Enjoying London life, I would be thrilled to study in a city where fashion is part of popular culture and the very atmosphere is saturated with new idea s.This degree will advance my goal of representing a variety of fashion brands and starting my own brand at some point in the future. I plan to follow my educational philosophy in all courses I am about to take, pursuing two goals: share the knowledge and experience I have acquired during my work as entrepreneur and integrate practice with theory.I know I have the potential and enough background to put to use the knowledge acquired in the fashion industry. After participating in so many fashion weeks, I know a lot of brands and their personnel, so that my solid reputation in the business world can allow me to receive propositions from other companies to represent them in Ecuador.One thing I know about making such partnerships a success is that I have to be in love with the brand and have a strong belief in its future. Another is that I have to improve my education in the area to substantiate my experience with a solid theoretical background. To this point, I could always make my dre ams come true. I am confident that enrolment in the program can help me realize my ambitious plans for the future.

Similarities Between 30s And 70s - 1988 Words

Of all the decades in the history of the United States, few experienced comparable growth to that of the 1920s and 1990s. I believe these two decades, while 70 years apart, display similarities in terms of economic growth, and subsequent downturn. While there can be no real obvious similarities between entire decades, economic similarities are apparent but not identical in timeline or structure, and can be found by looking at the behavior of each period’s respective stock markets and that of their consumers. Over the next few pages I intend to discuss some of the key highlights of these decades and compare their economic and political similarities. The main similarities between the 20s and 90s can be found by looking at the behavior of†¦show more content†¦Radio, radio stations and shows exposed people to similar programming for the first time in history and were in the homes of over 12 million Americans by the end of the decade. Simpler household life allowed wo men to explore a world outside of the kitchen, leading to the beginning of the increase of their role in society (The Roaring Twenties). More importantly however, the economic boom of the 20s is in large part a result of the invention of the automobile. Because of their affordability, by the end of the decade there was one car per every five Americans (The Roaring Twenties). The automobile changed the flow of goods and people, taking them places they’ve never been before. With the introduction of vehicles, roads were being paved to connect point A to B, opening up a whole new world of possibilities. Goods and people reached places in time once thought laughable, spurring expansion. The birth of Jazz could even be credited to the automobile. African Americans migrated north for the first time with many settling in Harlem, the creative hotbed from which Jazz emerged. In general more Americans, for the first time in history, lived in cities than farms (The Roaring Twenties). In addition to the practical implications of the automobile, the technical implications may have

Philosophy of Education Essay example - 807 Words

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